Lidl Supermarket Brand

Lidl is a global discount supermarket chain originating from Germany. It operates as a retailer that predominantly sells private-label products, which are manufactured across various countries depending on the product category and the local market requirements. The company focuses on high-efficiency logistics and a lean assortment of goods.

Founded in the 1930s as a grocery wholesaler, the Lidl brand as we know it today launched its first modern discount store in 1973. It is part of the Schwarz Group, which is one of the largest retail groups in the world. The manufacturing of their products is outsourced to thousands of suppliers globally who produce items under Lidl's own brands like Silvercrest, Lupilu, and Parkside.