toom (store brand)

toom is a leading brand in the German home improvement and DIY sector, serving as a private label and corporate identity for more than 300 stores across Germany. It was established in 1978 in Frankfurt am Main and has since become one of the most recognizable names in the European hardware and gardening market.

While the brand is rooted in Germany, its vast product range is sourced globally. Many products are manufactured within the European Union to ensure high quality standards, while others are produced in various international locations depending on the specific product category, such as electronics or heavy machinery.

Today, toom is a significant part of the REWE Group, one of Germany's largest retail and tourism co-operatives. This ownership provides the brand with a robust distribution network and a strong ethical focus on sustainability and DIY accessibility for hobbyists and professionals alike.