Reef Sandals and Apparel

Reef is a globally recognized lifestyle brand primarily famous for its high-quality sandals and surf-inspired footwear. Founded in the 1980s, the brand was built on the surf culture of South America before moving its headquarters to California, USA. It became an iconic name in the industry by blending comfort with a coastal lifestyle aesthetic.

While the brand's design and creative roots remain in the United States, its manufacturing is distributed globally. Most Reef products are manufactured in several countries across Asia, including China, Vietnam, and Indonesia, to meet international retail demand efficiently.

Ownership of the brand has transitioned through major apparel conglomerates over the years. Originally founded by the Aguerre brothers, it was acquired by VF Corporation in 2005. In 2018, the brand was sold to Rockport, which is owned by Charlesbank Capital Partners. As of the current market landscape heading into 2026, the brand continues to operate under the portfolio of the parent company, maintaining its distinct identity as a premier action sports and lifestyle brand.