Excelso Coffee

Excelso is a premium Indonesian coffee brand that has become a staple in the country's specialty coffee market. Launched in the late 1980s, the brand was created to offer high-quality, gourmet coffee options to the burgeoning Indonesian middle class and to showcase the rich diversity of coffee beans grown across the Indonesian archipelago, such as Toraja, Sumatra, and Java beans.

Owned by the Kapal Api Group, Excelso operates both as a retail brand found in supermarkets and as a successful chain of coffee shops (Excelso Coffee Shop). The brand is known for its meticulous sourcing and roasting processes, ensuring that each blend or single-origin offering maintains a consistent and sophisticated flavor profile. Its manufacturing remains centered in Indonesia to leverage local expertise and proximity to the plantations.

Today, Excelso is one of the most recognized homegrown premium brands in Southeast Asia. It remains under the stewardship of PT Santos Jaya Abadi, which is the cornerstone company of the multi-generational Kapal Api Global group. The brand's growth mirrors the evolution of coffee culture in Indonesia, moving from traditional 'kopi tubruk' to refined, café-style experiences.