Auchan Laundry Detergent Powder

This product is a large 3 kg pack of house-brand laundry detergent from the French retail giant Auchan. The barcode prefix (322) indicates it is primarily distributed through the French market networks.

Since its founding in Northern France in the 1960s, Auchan has grown into one of the largest multinational retail groups in the world. The manufacturing of its private-label cleaning supplies often takes place in partnership with specialized chemical plants across Europe, with a heavy focus on French industrial facilities for products sold locally to ensure logistical efficiency and compliance with regional ecological standards.

As of the mid-2020s, the brand remains under the ultimate ownership of the Mulliez family via their holding company, ELO (formerly Auchan Holding). This private ownership structure has allowed the brand to maintain its focus on essential household goods and competitive pricing across its international locations.