Maui Moisture Nourishing Coconut Milk Shampoo

Maui Moisture is a prominent hair care brand inspired by the ingredients of tropical islands. The brand was originally created to offer formulas that use aloe vera juice as the first ingredient rather than water, targeting various hair textures and needs.

Starting as an independent brand under Vogue International LLC, it was quickly recognized for its unique packaging and natural-inspired ingredient lists. In 2016, Johnson & Johnson acquired the brand as part of its purchase of Vogue International, integrating it into their global consumer health portfolio.

Following a corporate restructuring in late 2023, the brand is now under the ownership of Kenvue, which is the independent consumer health company spun off from Johnson & Johnson. Most manufacturing takes place in the United States to serve global markets, though some regional variations may occur depending on the distribution territory.