Novus tea

Novus is a premium tea brand known for sourcing high-quality full-leaf teas and herbs from around the world. The brand focuses on delivering a specialty tea experience, often found in luxury hotels, restaurants, and specialist retailers. Its products range from traditional black teas like English Breakfast and Earl Grey to sophisticated herbal infusions and green teas.

While the brand was developed to serve the global hospitality market, its manufacturing and sourcing are international, with ingredients collected from renowned tea-growing regions in Asia, Africa, and beyond. The brand is part of a larger beverage management group that oversees distribution and quality control to maintain its premium positioning in the international market.