Longines Conquest watch

The Longines Conquest is a prominent representative of Swiss watchmaking excellence, blending sporty aesthetics with technical precision. Originally launched in 1954, the Conquest collection was the first product family by Longines to have its name protected by the Swiss Federal Intellectual Property Office. Known for its fixed bezel and robust stainless steel construction, it remains a staple in the luxury entry-level segment.

Longines was founded in 1832 in Saint-Imier, Switzerland, by Auguste Agassiz. Throughout the 20th century, the brand became famous for its pioneering sports timing and aviation instruments. While it operated independently for many decades, it eventually became part of the SMH Group, which is known today as The Swatch Group. Under Swatch Group ownership, Longines has been positioned as a high-end brand focusing on elegance and heritage.

Today, all Longines watches are proudly manufactured in Switzerland, bearing the 'Swiss Made' label. The Swatch Group, headquartered in Biel/Bienne, Switzerland, remains the ultimate owner. This corporate structure allows Longines to benefit from shared innovations in movement technology (primarily through ETA) while maintaining its distinct identity as a classic Swiss horology house.