Barebells Strawberry White Chocolate Protein Bar

Barebells is a Swedish brand that has gained international popularity for its high-protein, no-added-sugar snacks. Launched in 2016, the brand focuses on providing bars and shakes that bridge the gap between fitness nutrition and confectionery. The brand was founded in Sweden and quickly became a staple in the European fitness market.

While the brand holds its roots in Sweden, its manufacturing processes are distributed across multiple countries to meet global demand, often utilizing specialized facilities in the EU. Ownership of Barebells lies with Vitamin Well AB, a Swedish beverage and functional food company that manages several premium health-focused brands globally. Vitamin Well is itself backed by investment firms, including Bridgepoint Group, which supports the brand's expansive international growth strategy.