Ariel Allin1 PODS laundry detergent

Ariel is a major European laundry detergent brand that first emerged in the mid-1960s. Developed by the American multinational Procter & Gamble specifically for the European market, it was the first detergent with stain-removing enzymes. It gained fame for its ability to clean effectively even in cold water, a feature highlighted on the packaging of the modern Allin1 Pods.

The brand is manufactured in several locations across Europe and North Africa to supply different regional markets, with major plants located in France and Egypt. Despite its strong identity in the UK, Germany, and Continental Europe, the ultimate owner remains the American consumer goods giant Procter & Gamble (P&G). The brand represents a significant portion of P&G's fabric care portfolio worldwide.