Roxy apparel

Roxy is a lifestyle brand focused on female board sports, including surfing, snowboarding, and fitness. Founded in 1990 as a sister brand to Quiksilver, it has become one of the most recognizable female sports brands globally. Its products are manufactured across a global supply chain, primarily in Asia-focused hubs like China and Vietnam, to support its international distribution.

Over the years, the brand has transitioned through several corporate owners alongside its parent company. Following the acquisition of Boardriders, Inc. (formerly Quiksilver, Inc.), Roxy is now owned by Authentic Brands Group. This ownership change has integrated Roxy into a massive portfolio of global lifestyle and entertainment brands, focusing on licensing and strategic retail growth.