Xtra Paper Handkerchiefs

Xtra is a private label brand used by the Nordic consumer cooperative group, Coop. It was established as a budget-friendly alternative for everyday essentials, covering a wide range of categories from food to hygiene products. The brand is specifically designed to meet the needs of price-conscious consumers in Sweden, Denmark, Norway, and Finland.

While the brand is owned by the Nordic Coop organizations, the physical manufacturing of paper products like these tissues is often outsourced to large-scale paper mills in Europe, most commonly situated in Italy or Germany. The brand's identity is deeply rooted in the cooperative movement, where the stores are owned by their members. Today, the brand remains a staple in Coop supermarkets across the Nordic region, providing a balance between low cost and functional quality.