Antikal Kalkreiniger Classic

Antikal is a specialized cleaning brand focused on the effective removal of limescale and mineral deposits in bathrooms and kitchens. Originally developed for European markets, it has become a staple household cleaner known for its anti-droplet technology which prevents future buildup.

Today, Antikal is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). While the brand is American-owned, production for the European market is primarily concentrated in Italy at P&G's industrial facilities. The product is marketed under various names internationally, such as Viakal in the United Kingdom or Ambi Pur in certain other regions, depending on local branding strategies.