Labfresh apparel

Labfresh is a pioneering fashion technology brand that focuses on performance-driven menswear. Founded in Amsterdam, the brand gained international attention for its 'FreshCore' technology, which enables natural fabrics like cotton to repel liquids, resist stains, and neutralize odors. This innovation significantly reduces the need for frequent washing, promoting sustainability within the fashion industry.

While the brand's creative and administrative heart is in the Netherlands, most of their manufacturing takes place in high-quality textile hubs in Portugal and other European regions to ensure ethical production standards and technical precision. The brand has grown from a successful crowdfunding campaign into a prominent direct-to-consumer label with physical flagship stores in major European cities.