Kelme Sports Gear

Kelme, often recognized by its iconic 'claw' logo, is a historic sporting goods brand that rose to international prominence during the 1990s. Originally focused on the Spanish football market, it became famous for sponsoring Real Madrid and the Spanish Olympic team during the 1992 Barcelona Olympics.

Following financial difficulties in the early 21st century, the brand's trajectory shifted toward Asia. In 2014, a Chinese company acquired the rights to the brand in China, and eventually, the entire global brand was consolidated under Chinese ownership. Today, Kelme is a major player in professional team sports gear, particularly in football (soccer), basketball, and futsal, maintaining a strong presence across Asia, Europe, and Latin America.