CoolBest Strawberry with Yoghurt protein drink

CoolBest is a well-known premium juice brand primarily focused on the Dutch market. It was first launched in the Netherlands in 1995 as the first fruit juice to be sold in the chilled section of supermarkets, emphasizing the freshness resulting from its continuously chilled supply chain.

The product shown is a protein-based beverage, expanding the brand's portfolio from traditional fruit juices into functional nutritional drinks. Most CoolBest products are manufactured and processed in the Netherlands to maintain the integrity of the cold chain and proximity to its core European customer base.

The brand is owned by Riedel, a major Dutch beverage company. Riedel was formerly a subsidiary of the dairy giant FrieslandCampina but was acquired by the investment firm Standard Investment in 2017. As of 2024 and beyond, the brand remains under the ultimate ownership of Standard Investment, operating as an independent Dutch entity focused on healthy, chilled beverages.