Robinson Club Resorts

ROBINSON Club is a premium brand for club holidays that originated in Germany. It was established in 1970 as a joint venture between Steigenberger Hotels and the travel operator TUI to create a German-style club leisure concept. The first resort opened in Fuerteventura, Spain.

Today, the brand is wholly owned by the TUI Group, one of the world's leading tourism businesses. ROBINSON operates numerous resorts across Europe, North Africa, the Middle East, and Asia. While the management is centralized in Hanover, Germany, the 'production' of the service occurs in the various destination countries where the hotels are located, catering largely to a premium, activity-oriented clientele.

The TUI Group oversees the entire value chain of the brand, from flight arrangements to resort management, ensuring a consistent high-end holiday experience. As of 2024 and beyond, TUI continues to expand the ROBINSON portfolio globally while maintaining its headquarters in Germany.