TUI Cruises

TUI Cruises is a major player in the European cruise market, primarily known for its 'Mein Schiff' fleet. The brand was established in 2008 as a joint venture between the German travel giant TUI AG and the American cruise company Royal Caribbean Cruises Ltd. This partnership allowed for a high-quality product tailored specifically for the German-speaking premium cruise segment.

While the brand's services are managed from its headquarters in Hamburg, the manufacturing of its vessels occurs in world-class shipyards across Europe, most notably Meyer Turku in Finland. The fleet operates globally, touching various international ports depending on the season and itinerary.

The ownership remains a strategic 50/50 joint venture. TUI AG, headquartered in Germany, provides the travel infrastructure and marketing reach, while Royal Caribbean Group, based in the United States, contributes maritime expertise and operational scale. This dual ownership ensures the brand remains a leader in sustainable and luxury maritime travel.