Wella Professionals Invigo Color Brilliance Miracle BB Spray

Wella Professionals Color Brilliance Miracle BB Spray is a premium leave-in hair treatment designed to provide color vibrancy and smoothness. Its heritage dates back to 1880, when hairdresser Franz Ströher founded the company in Germany.

Over many decades, Wella became a global leader in professional hair styling and coloring. While it spent several years under the ownership of Procter & Gamble, it was later sold to Coty Inc. and is now part of the Wella Company portfolio. Manufacturing remains strongly rooted in Western Europe, specifically Germany, though the brand utilizes a global supply chain to reach professional salons worldwide.

The Wella Company today operates as a standalone entity, with KKR (Kohlberg Kravis Roberts & Co.) serving as the majority owner since 2020. This ownership structure has allowed the brand to refocus on its heritage as a salon-exclusive and high-performance hair care provider.