Dorset Cereals Simply Delicious Muesli

Dorset Cereals is a premium British breakfast brand known for its high-quality muesli, granola, and porridge. The brand was founded in 1989 by Terry Crabb and was originally established in the county of Dorset, England, where it began blending cereals in a small facility.

Over the decades, the brand became famous for its distinctive colorful packaging and its commitment to using wholesome, natural ingredients without artificial flavorings. After several changes in ownership, including a period under Wellness Foods, the brand was acquired by Associated British Foods (ABF) in 2014. Today, it operates as part of the Jordans Dorset Ryvita subsidiary. While the brand is strictly British in origin and remains a staple of UK breakfast tables, it is exported to over 70 countries worldwide. Manufacturing is primarily centered in the United Kingdom to maintain its heritage and quality standards.