Werder is a traditional German brand specializing in high-quality condiments, most notably its famous Werder Ketchup. The brand has its roots in the town of Werder (Havel), situated in the Brandenburg region of Germany, which is historically renowned for its fertile land and fruit cultivation. Established in 1873, the brand became a staple in the region and remained a significant producer during the GDR era, gaining cult status in Eastern Germany. Following German reunification, the company successfully modernized and expanded its reach across the entire country.

Today, the manufacturing process remains centered in Werder, Germany, maintaining a commitment to regional production and traditional recipes that favor natural flavors and local ingredients. The brand represents a successful transition from a local fruit processor to a national leader in the ketchup and sauce segment, often distinguished by its higher fruit content compared to international competitors. Under the leadership of the Hensel family, who took over significantly in the post-reunification era, the company has preserved its independent status, focusing on authentic German culinary traditions.