Nakd raw fruit and nut bar

Nakd is a prominent British health snack brand that revolutionized the market with its 'raw' fruit and nut bars, focusing on minimally processed ingredients without added sugars. The brand was established in 2004 with a philosophy of simplicity, using cold-pressing techniques to maintain the nutritional integrity of its ingredients. Today, it remains a leader in the plant-based snack category, appealing to health-conscious consumers worldwide.

While the brand originated as a family-run endeavor in the UK, it is now part of a larger international portfolio. Nakd is owned by Natural Balance Foods, which entered into a strategic partnership with the Belgian biscuit giant Lotus Bakeries in 2015. This acquisition allowed the brand to expand its distribution footprint significantly across Europe and beyond, while maintaining its core production roots in the United Kingdom.

Lotus Bakeries, the ultimate parent company, is headquartered in Lembeke, Belgium. They are globally recognized for their signature Biscoff products but have diversified into the healthy snacking sector through the acquisition of brands like Nakd, Trek, and Bear. This corporate structure ensures that Nakd benefits from global logistics and supply chain expertise while keeping its product identity focused on natural, wholesome ingredients.