Iittala Taika mug

The Iittala Taika series is one of Finland's most recognizable contemporary design icons. Launched in 2007, the range features fantastical illustrations by Klaus Haapaniemi, known for his folklore-inspired and intricate style. The word 'Taika' translates to 'magic' in Finnish, reflecting the whimsical scenes of owls, foxes, and mythical forests depicted on the ceramic pieces. While the brand is quintessentially Finnish, modern production for many of its ceramic lines has shifted to high-quality facilities in Thailand to meet global demand, while creative design and premium glasswork often remain in Finland.

Today, Iittala is a flagship brand under the Fiskars Group umbrella. Fiskars, founded in 1649, is Finland's oldest company and has grown into a global leader in home and lifestyle products. The brand continues to emphasize timeless design intended to reduce waste and promote sustainable longevity in the home.