SensiDent Fresh toothpaste

SensiDent is a private label brand specialized in oral hygiene products. It is originally from Germany and was developed by Mueller (Müller Holding GmbH & Co. KG), a large German drugstore chain. The brand offers a variety of products including toothbrushes, mouthwashes, and toothpastes like the 'Fresh' variant shown in the image.

The product is primarily manufactured in Germany, aligning with Mueller’s supply chain for its house brands. As a private label, SensiDent is owned and distributed exclusively by the Mueller group. Mueller is headquartered in Ulm, Germany, and operates thousands of stores across several European countries, positioning it as the ultimate owner and distributor of the brand.