Ace Gentile bleach for colored laundry

Ace is one of Italy's most iconic household brands, originally launched by Procter & Gamble (P&G). It is specifically known for its bleach products. Over the decades, Ace expanded from traditional bleach into products like 'Ace Gentile,' which uses active oxygen technology to safely clean and brighten colored fabrics without the harshness of chlorine.

Today, the brand is managed through Fater S.p.A., which is a historic joint venture formed in 1992 between Procter & Gamble and the Angelini Group. This partnership has allowed Ace to remain a leader in the fabric care market across Europe. While its roots and primary manufacturing hub are in Italy (specifically Pescara), the brand's footprint extends internationally through the global network of its parent companies.