Silan Wild Rose fabric softener

Silan, known as Vernel in some markets, is a prominent brand of fabric softener that helps in making laundry softer and providing a long-lasting fragrance. The product shown is the Wild Rose variant.

Originally launched by the German conglomerate Henkel, Silan has a rich history dating back several decades within the European laundry care market. Henkel remains the ultimate owner and manufacturer of the brand as of 2026. While the brand originated in Germany, its manufacturing is distributed across multiple facilities throughout Europe to serve various regional markets efficiently. The brand is highly recognized for its 'pearl' technology and concentrated formulas that provide freshness over extended periods.