Capri-Sun Electrolytes Mango & Peach

Capri-Sun is a world-renowned brand of juice-based drinks, famous for its iconic stand-up pouch packaging. Originally introduced in Germany in 1969 as 'Capri-Sonne', the brand was created by Rudolf Wild. The Electrolyte line represents a modern expansion into the functional hydration market, targeting active consumers with added vitamins and minerals like Magnesium and Vitamin C.

The manufacturing of Capri-Sun is highly distributed due to its global reach. While it originated in Germany, it is produced in numerous countries under licensing and partnership agreements. For instance, in North America, Kraft Heinz handles production and distribution, while in Europe, it is often produced by local bottling partners or at original facilities in Germany. The ultimate ownership remains with Capri Sun AG, which is part of the WILD family interests, and the brand continues to be headquartered in Switzerland to manage its international operations and intellectual property.