Leibniz PiCK UP! Original chocolate biscuit bar

PiCK UP! is a well-known chocolate biscuit sandwich bar launched by the German company Bahlsen in 1999. It consists of a solid chocolate slab sandwiched between two Leibniz butter biscuits.

The brand has seen significant success across Europe and is primarily manufactured in Bahlsen's production facilities in Germany, particularly at sites like Barsinghausen. As a family-owned business for several generations, Bahlsen maintains strict quality control over its production process to ensure the high standards associated with the Leibniz name.

Ownership of the brand remains firmly with Bahlsen GmbH & Co. KG, headquartered in Hanover, Germany. The company continues to operate as an independent entity, focusing on expanding the PiCK UP! product line with various flavors and limited editions while preserving its heritage as a classic German snack brand.