Made O'Meter
Discover where a brand or product originates
Reebok is a historic athletic brand that originated in the United Kingdom in 1958, evolving from J.W. Foster and Sons, which was founded in 1895. The brand became a global powerhouse in the 1980s, particularly within the aerobic and fitness markets. While the brand was once a British staple, it was later acquired by the German sportswear giant Adidas in 2005.
In early 2022, the ownership structure shifted significantly when Authentic Brands Group (ABG) completed its acquisition of Reebok from Adidas. Authentic Brands Group is an American brand management company headquartered in New York City. Today, Reebok products like the Flexagon Energy series are designed for global markets and predominantly manufactured in Asian countries such as Vietnam to leverage scaled production capabilities.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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