Hoka One One Rincon 4 Wide

Hoka, originally known as Hoka One One, is a high-performance footwear brand that has gained international acclaim for its distinctively thick midsoles and maximalist cushioning. The brand was founded in Annecy, France, by Nicolas Mermoud and Jean-Luc Diard, who were former employees of Salomon. Their goal was to design shoes that allowed for faster downhill running, leading to the creation of the brand's signature oversized outsole.

Today, Hoka is a prominent player in the global athletic market, particularly favored by ultra-marathoners and trail runners. While the brand has its roots in French design and Alpine terrain, it was acquired early on by the American corporation Deckers Brands. This acquisition facilitated global distribution and scaling.

Manufacturing for Hoka products, including the Rincon 4 Wide pictured here, primarily takes place in Southeast Asian hubs like Vietnam. This allows for high-volume production while maintaining the technical standards required for specialized sports footwear. The brand continues to operate under the Deckers umbrella, sharing a portfolio with other well-known names like UGG and Teva.