Second Skin athletic footwear

Second Skin is an athletic and lifestyle brand primarily known for its functional and affordable activewear and footwear. The brand is positioned as a value-oriented choice for fitness enthusiasts and casual wearers alike.

Manufacturing for Second Skin products, including the sneakers shown in the image, is predominantly centered in China and Southeast Asia, where specialized textile and footwear production facilities are utilized to maintain cost-efficiency.

In the South African market, Second Skin is a house brand belonging to the Mr Price Group. This ownership allows for direct-to-consumer distribution through their extensive retail network, ensuring that the brand aligns with the group's strategy of offering high-fashion and sports-related products at competitive prices. The Mr Price Group serves as the ultimate owner, managing the brand's design, procurement, and retail presence from its headquarters in Durban.