Hero B'tween Milk Chocolate Cereal Bar

Hero B'tween is a popular line of cereal bars designed for convenient snacking. The brand was originally developed by the Hero Group, a Swiss multinational consumer food company founded in 1886. The B'tween brand specifically caters to the European market, offering a variety of grains mixed with chocolate or fruit.

Today, the B'tween range is primarily manufactured in Germany, where the Hero Group maintains significant production facilities for its snack division. The brand remains under the ultimate ownership of the Hero Group, which is headquartered in Lenzburg, Switzerland. The company focuses heavily on natural ingredients and has established B'tween as a staple in the Benelux and German markets.