Karvan Cévitam Original Strawberry Squash

Karvan Cévitam is a household name in the Netherlands, renowned for its concentrated fruit squashes. The brand traces its origins back to 1948 in the city of Wageningen, originally established by the company NV Oranje. It was specifically developed as a nutritional product rich in vitamins, particularly Vitam C, as reflected in its name.

Today, the product is primarily manufactured in the Netherlands, maintaining its strong local heritage. The brand underwent several ownership changes over the decades, notably becoming part of the Heinz portfolio. Following the global merger between Kraft and Heinz in 2015, the brand is now owned by the Kraft Heinz Company. It remains the market leader in the Dutch squash and syrups category, offered in a variety of fruit flavors beyond its classic strawberry original.