Made O'Meter
Discover where a brand or product originates
Adidas personal care products, like the Control Anti-Perspirant, are the result of a long-standing licensing agreement between the legendary German sportswear company Adidas and the multinational beauty giant Coty Inc. While the Adidas brand itself traces its roots to Herzogenaurach, Germany, where it was founded by Adi Dassler in 1949, its personal care line is managed and produced by Coty.
Manufacturing takes place in various countries across Europe and North America to serve different regional markets. Coty is currently the ultimate owner of the license for Adidas beauty and grooming products, overseeing global distribution and branding. This partnership allows the athletic heritage of the German brand to be combined with the specialized cosmetics manufacturing expertise of the American-French conglomerate.
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