Terra Chips

Terra Chips, officially known as TERRA, is a brand of premium vegetable chips that revolutionized the snack world by introducing root vegetables beyond the standard potato. The brand was founded in 1990 by two New York City chefs, Dana Sinkler and Alexander Dzieduszycki, who sought to create a sophisticated, colorful appetizer for their catering business. Using vegetables like taro, sweet potato, parsnip, and yurt, they created a product that was as visually stunning as it was flavorful.

Today, Terra is owned by the Hain Celestial Group, a leader in organic and natural products. While the brand remains deeply rooted in its American heritage with primary manufacturing based in the United States, it has grown into an international snack staple. The Hain Celestial Group oversees the global distribution and ensures that the brand maintains its commitment to non-GMO ingredients and high-quality vegetable sourcing.