Kellogg's Smacks cereal

Kellogg's Smacks, originally known as Sugar Smacks, is a long-standing breakfast cereal brand consisting of sweetened puffed wheat. The brand was first introduced in the United States in 1953 and has become a staple in many international markets under various names.

The product is manufactured in multiple locations across the globe to serve different regions. For the European market, production is often centralized in major facilities such as those in the United Kingdom, Belgium, or Spain, depending on regional logistics. This allows the brand to maintain a consistent flavor profile while optimizing distribution chains.

Today, the brand is owned by Kellanova, which was formed following the official legal separation of Kellogg Company into two distinct entities in late 2023. Kellanova focuses on global snacking, international cereal and noodles, and North American frozen foods, ensuring the Smacks legacy continues under modern corporate management.