Action Glue stick 50cc

The product featured is a 50cc liquid glue stick, a common stationery item found in Action retail stores throughout the Netherlands and Europe. This specific packaging is characteristic of Action's private label stationery range, designed for everyday use in schools, offices, and homes for paper and cardboard bonding.

Action is a highly successful Dutch international discount retailer originally founded in Enkhuizen, Netherlands, in 1993. While the company began as a small storefront, it has grown into a massive enterprise with thousands of stores across several European countries. Despite its Dutch roots, its inventory, including this adhesive stick, is primarily manufactured in China to maintain its competitive discount pricing model.

Since 2011, the ultimate owner of Action has been 3i Group plc, a British multinational private equity and venture capital company. Under 3i's ownership, the brand has seen aggressive expansion. The product itself is distributed directly through the Action network as an in-house brand, ensuring high volume and low cost for consumers.