Venz Tijgervlokken Melk & Vanillesmaak

Venz is a quintessential Dutch brand, famously known for its chocolate sprinkles and flakes, which are a traditional part of a Dutch breakfast. The brand was established in 1890 by Hendrik de Venz in Amsterdam, originally operating as a confectionery and chocolate factory. Over the decades, Venz became a household name in the Netherlands, particularly through its creative marketing aimed at children, such as the 'Tijgervlokken' (tiger flakes) featured in the image.

The manufacturing of Venz products remains primarily centered in the Netherlands, ensuring the local taste and quality that Dutch consumers expect. Ownership of the brand has transitioned through major global food conglomerates. After being part of the H.J. Heinz Company for many years, the brand is now under the ultimate ownership of The Kraft Heinz Company, following the 2015 merger of Kraft and Heinz. Kraft Heinz is a North American multinational food company headquartered in Chicago and Pittsburgh, managing various local heritage brands like Venz through its regional Dutch subsidiary, HJ Heinz BV.