Dr. Squatch Wood Barrel Bourbon deodorant

Dr. Squatch is a popular American personal care brand that gained significant traction through its viral marketing and focus on natural ingredients for men. Founded in 2013 by Jack Haldrup, the brand began by offering handmade bar soaps and has since expanded into a full range of grooming products including deodorants, shampoos, and toothpastes.

Manufacturing for Dr. Squatch products primarily takes place within the United States, utilizing natural ingredients and avoiding harsh chemicals like aluminum or parabens. This domestic production aligns with the brand's image of rugged, artisanal craftsmanship.

As of 2024 and moving into 2025, Dr. Squatch remains an independent company under the majority ownership of Summit Partners, a global growth equity firm. While it received significant investment to scale its operations and retail presence, it continues to operate as a standalone brand based in Marina del Rey, California, preserving its unique brand identity and direct-to-consumer heritage.