AXE Apollo Deodorant Body Spray

Axe, known as Lynx in the United Kingdom, Ireland, and Australia, is a leading brand of male grooming products. It was originally launched in France in 1983 by Unilever. The brand revolutionized the personal care market with its bold marketing and unique fragrance-focused body sprays.

Today, Axe is a global powerhouse produced in multiple manufacturing hubs around the world, including facilities in South Africa, the United Kingdom, and various locations across Europe and the Americas to serve regional markets. It remains under the ownership of Unilever, a British multinational consumer goods company that is one of the largest in the world.

The Apollo scent is one of the brand's most recognizable global variants. Unilever oversees the brand's research and development from its global headquarters, maintaining a dominance in the hygiene and fragrance sector for young men.