Magnum Original washing up liquid

Magnum is a private label brand of washing up liquid exclusively sold by the supermarket chain Aldi. This specific product, Magnum Original, is designed for grease removal and cleaning dishes and is primarily marketed in the United Kingdom and Ireland. As a retailer-owned brand, it serves as a budget-friendly alternative to major household names like Fairy.

The brand originates from the operational strategies of Aldi, which was founded in Germany by the Albrecht family. While the brand is managed by Aldi, the manufacturing of their household cleaning products often takes place across various third-party facilities in Europe, including the UK and Germany, to supply their regional distribution networks. The ultimate owner is the Aldi Süd Group, holding a major global presence as a leading discount retailer.