Native Instruments Music Production Software and Hardware

Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing. The brand was founded in Berlin, Germany, in 1996 and revolutionized the music industry with the introduction of modular software synthesizers. Over the decades, it has expanded its portfolio to include iconic products such as Maschine, Komplete, and Traktor, catering to professional producers, performers, and hobbyists alike.

In early 2021, Native Instruments became part of a larger music technology group following a majority investment by the technology investment firm Francisco Partners. This led to the formation of Music Hub (later renamed Soundwide), an ecosystem that integrated brands like iZotope and Plugin Alliance. Currently, Native Instruments operates as a core brand under the ownership of Francisco Partners, continuing its legacy of high-end German engineering while leveraging global resources for manufacturing and distribution.