Bodega Aurrera Private Label

Bodega Aurrera is an iconic Mexican retail brand that serves as a cornerstone of the country's discount grocery market. Originally established by the Arango brothers under the name 'Aurrera,' the brand became synonymous with affordability and accessibility for Millions of Mexican families.

Today, Bodega Aurrera operates as a key banner under Walmart de México y Centroamérica (Walmex). While the brand is strictly Mexican in origin and heritage, it is owned by the American multinational Walmart Inc. Most private-label products sold under the brand are manufactured locally in Mexico to support regional supply chains and maintain low costs, though specific non-perishable goods may be imported from global manufacturing hubs.