Made O'Meter
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facelle is a prominent private-label brand specializing in feminine hygiene products, including pantyliners, pads, and tampons. It was created and is exclusively sold by the German drugstore chain Rossmann. The brand is designed to provide high-quality personal care alternatives at a competitive price point, catering specifically to the European market. Manufacturing is typically handled by various specialized hygiene product manufacturers across Europe to ensure compliance with strict quality standards.
The brand is fundamentally German in origin, tied to the corporate history of Dirk Rossmann GmbH. As an own-brand, it doesn't have a standalone corporate entity but serves as a key pillar in Rossmann's private label strategy. Based in Burgwedel, Germany, Rossmann remains the ultimate owner and distributor, managing the brand's development and distribution through its extensive network of drugstores across Central and Eastern Europe.
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