La Vieille Ferme Rosé Wine

Brand History and Origin

La Vieille Ferme, which translates to "The Old Farm," was established in 1970 by Jean-Pierre Perrin who sought to create a range of quality, affordable wines from the Rhône Valley. Since its debut, the brand has become a staple for wine lovers across the globe, known for its consistency and the iconic chicken label.

Manufacturing and Ownership

The wine is produced in the Southern Rhône and Ventoux regions of France. It is managed by the Perrin family, who are renowned winemakers also famous for Château de Beaucastel. The brand remains under the ultimate ownership of Famille Perrin, keeping it a quintessentially French, family-run business that emphasizes traditional viticulture and sustainable farming practices.