Tosta Rica biscuits

Tosta Rica is a highly popular brand of biscuits, particularly famous in Spain and Portugal for featuring printed cartoon characters on the surface of the cookies. Originally launched in the 1970s, it became a staple of children's breakfasts due to its unique design and nutritional marketing. The brand is synonymous with creative interaction through its 'Dibujo' (drawing) style.

Manufacturing of Tosta Rica products takes place primarily in Spain, specifically at facilities like the factory in Aguilar de Campoo, though distribution and local production may vary across the Iberian Peninsula. The brand has evolved significantly over decades, maintaining its market leadership in the children's biscuit segment through continuous partnerships with major media franchises to update the characters featured on the biscuits.

Currently, Tosta Rica is owned by Cuétara, which is a major subsidiary of Adam Foods. Adam Foods was formed following the split of Nutrexpa in 2015, inheriting the biscuits and pastries business. This ensures the brand remains under Spanish ownership while expanding its reach across international markets.