Qilive landline telephone

Qilive is the private-label brand created by the French retail giant Auchan. Launched in 2013, the brand was established to provide high-tech, consumer electronics, and home appliances with a focus on design and accessibility. While the brand is French in origin and controlled by the Mulliez family through Auchan, the products are primarily manufactured in China to maintain competitive pricing.

Ownership remains with Auchan Retail, based in France. The Qilive line spans various categories including kitchen appliances, audio-visual equipment, and telecommunications devices like the elderly-friendly landline phone shown in the image, often featuring large buttons and simplified interfaces tailored for specific user needs.