1-2-3 liquid laundry detergent

1-2-3 is a traditional Mexican laundry detergent brand known for its value and effectiveness. Originally developed within the Mexican consumer goods market, it became a staple in households for both machine and hand washing.

The brand is currently owned by Henkel, a German multinational company that acquired the laundry and home care business of the Mexican company DESC in the early 2000s. While the brand has its roots and primary manufacturing base in Mexico to serve the local and regional markets, it is managed under the global umbrella of Henkel's Consumer Brands division.