Squishmallows plush toy

The image displays a barcode tag attached to a plush toy, specifically identified as a Squishmallow product. Squishmallows were first launched in 2017 and have since become a global phenomenon in the toy industry. These collectibles are known for their soft, marshmallow-like texture and wide variety of character designs.

While the brand was originally founded in the United States, manufacturing is primarily centered in China to meet the high global demand. The brand has seen significant growth through viral social media presence and strategic partnerships with major retailers worldwide.

The brand is currently owned by Jazwares, which acquired the original creator Kellytoy. In turn, Jazwares is a subsidiary of Alleghany Capital Corporation, which was acquired by Berkshire Hathaway in late 2022, placing the ultimate ownership under Warren Buffett's investment conglomerate.