Liz Earle Cleanse & Polish Hot Cloth Cleanser

Brand Heritage and Philosophy

Liz Earle Beauty Co. was founded in 1995 on the Isle of Wight by beauty specialist Liz Earle and industry expert Kim Buckland. The brand quickly gained a cult following for its botanical-based skincare approach, centered around its flagship 'Cleanse & Polish Hot Cloth Cleanser.' The brand's philosophy focuses on naturally active ingredients and a simple, effective multi-step routine designed for all skin types.

Global Expansion and Corporate Ownership

Since its inception, the brand has transitioned from an independent boutique label to a global household name. In 2010, the company was acquired by Avon Products, Inc., which helped scale its distribution. However, in 2015, the brand was acquired by Walgreens Boots Alliance (WBA) for £140 million. Under WBA's ownership, Liz Earle has expanded its presence significantly within Boots pharmacies across the UK and international markets.

Manufacturing and Sourcing

Despite its global ownership, Liz Earle maintains a strong connection to its roots. Much of the brand's creative and administrative operations remain based on the Isle of Wight. The products are primarily manufactured in the United Kingdom, adhering to the brand's long-standing commitment to high-quality botanical sourcing and cruelty-free practices.